FAcheck is an efficient web application designed to help YMCAs instantly qualify individuals for financial assistance at the point of sale.

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Insightful Markets was founded by two former Seer Analytics Analysts who have over 20 years of combined experience in providing research and analytical tools for YMCAs. The founders, Aaron Mueller and Jason Routman, saw a void in the movement after Seer closed and decided to start their own research company dedicated to serving the Y.


At Insightful Markets we know that understanding who your members are, what their experience is with your organization, and how to find more of them are essential to growing and expanding your Association. That's why we’ve built tools to make it easy for Ys to make critical decisions that will help them grow their membership, improve their customer experience, and expand their mission reach. 


Some of our offerings include...


Quickly, easily, and confidently allow your staff to receive a real time decision on your prospective member's ability to qualify for financial assistance.


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Quickly, easily, and confidently allow your staff to receive a real time decision on your prospective member's ability to qualify for financial assistance.

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A Primary Market Area Report is a geospatial and demographic study of your customers and the community you serve. It’s the building block for all marketing plans and market expansion.

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Collaborative survey that measures Members’ Satisfaction, Experience, and Engagement.

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Using geospatial and member analytics, Insightful Markets identifies the most attractive neighborhoods in your community to focus on. Confidently develop a highly targeted mailing list to increase your acquisition rate.

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Welcome new members to the community you serve when they move in to your area. Using our direct mail analytics, we'll develop a program for inviting new movers to your YMCA.



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SEE OUR REPORTS
AT WORK

Drag the line across the map, to see how easily our data solutions can define your market area.

A map showing the location of members in a city
A map showing the market area of a city

OUR BLOG

How We Help You Understand Your Market Area

By Jason Routman • 10 Jan, 2024
How we help you understand your market area?: 1. We plot your members to understand where they live, 2. We help you understanding your market area to find more members and 3. our penetration analytics are created for your community, and in this way you attract new customers, increase brand awareness, and drive revenue growth.

Sign up more members!

By Jason Routman • 07 Jul, 2023
Simplify your Financial Assistance Process with FAcheck! FAcheck is an online portal that give Ys direct access to a member’s household income, so that the Y can instantly qualify the member on the spot.

New Mover

By Jason Routman • 26 Mar, 2023
Research shows that most individuals and families that currently participate in organized sports or have a gym membership, they will take these activities in to account when finding a new place to live. Research also indicates that once a family moves in to a new home, that they generally find their new gym within 30 days. This is why being the first to welcome them to their new community can be an important piece of your overall marketing strategy.
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