TERMS AND CONDITIONS
PRIVACY POLICY
Primary Market Area (PMA)
The Primary Market Area (PMA) report uses spatial analytics to identify your “true” market area and provides you with in-depth insights into your members and the communities you serve.
Our methodology goes beyond mere identification and mapping of key assets. It delves into the demographics of your community and the behavioral segmentations of your members.
The PMA Provides:
- Your “true” market area defined by your members.
- Member and community demographics.
- Behavioral segmentations on your members.
- Branch penetration rates.
- Predicted branch penetration rates.
- Existing overlap with other branches within your Association.
- Much more!
How does it help your organization?
- Identifies ideal audience segments and geographical locations for branch level marketing for member acquisition.
- Facilitates data-driven decision making for capital planning.
- Reveals possible areas for expansion and/or consolidation.
- Presents engaging graphics and statistics to assist your development team.
Our Process
First, we plot your clients to understand where they live.
Seeing your clients plotted on a map for the first time can provide a powerful visual representation of the community you serve.
Next, our models draw your market area.
Once we calculate your market area, you will have a solid foundation for knowing where to begin spending your marketing dollars.
Penetration analytics are created for your community.
Insightful Markets creates a series of thematic maps including Area Penetration. Maps such as penetration allow you to further narrow down where to target.
Get the insights you need to make better decisions.
