InsightfulMarkets.co

PRIVACY POLICY

Last Modified: 03/27/2025

This Privacy Policy outlines Insightful Markets ("we", "our", or "the Company") practices with respect to information collected from users who access our website at insightfulmarkets.co ("the Site"), or otherwise share personal information with us (collectively: "Users").

This policy includes additional information for California residents, as required under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Processing of your personal information (meaning, any information which may reasonably allow your identification; hereinafter "Personal Information") is necessary for:

• The performance of our contractual obligations toward you
• Providing you with our services
• Protecting our legitimate interests
• Compliance with legal and regulatory obligations

By using the Site, you consent to the collection, storage, use, disclosure, and processing of your Personal Information as described in this Privacy Policy.

We encourage you to read this Privacy Policy carefully to make informed decisions.

We collect the following categories of information:

a. Non-Personal Information

Unidentified and non-identifiable information that may be collected through your use of the Site. This includes:

• Browser and device data
• Technical data (e.g. OS, browser type, language preference)
• Usage information (pages viewed, time on site, etc.)

b. Personal Information

Information that identifies or relates to an individual or household, such as:

• Identifiers: Full name, email, phone number, IP address, and device identifiers
• Geolocation Data: Based on your IP address or device settings
• Internet Activity: Browsing behavior, clicks, referring pages
• Inferences: Based on your interactions with our services

We have collected these categories in the last 12 months.



We use your information for the following business purposes:

• To operate and improve our Site and services
• To communicate with you (e.g. service announcements or support)
• For marketing and promotional purposes (with opt-out options)
• To provide personalized experiences and advertisements
• To detect fraud, protect security, and comply with legal obligations



We do not sell Personal Information as defined under the CCPA.

We may disclose Personal Information to:

• Our subsidiaries, affiliates, and service providers
• Analytics and advertising partners (for marketing and Site improvement)
• Legal or regulatory authorities if required by law
• Entities involved in a merger, acquisition, or asset sale

Service Providers: We share Personal Information with trusted vendors that perform business functions on our behalf and are contractually obligated to protect your data.

If you are a California resident, you have the following rights:

• Right to Know: You can request to know what categories and specific pieces of Personal Information we have collected, used, disclosed, or shared in the past 12 months.
• Right to Delete: You can request that we delete your Personal Information, subject to certain exceptions.
• Right to Correct: You may request correction of inaccurate Personal Information.
• Right to Opt-Out of Sale/Sharing: While we do not sell data, you may opt out of data sharing for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information: We do not collect or use sensitive personal information beyond what is necessary to provide the services.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your CCPA rights, please email us at: info@insightfulmarkets.co

We may need to verify your identity before fulfilling your request.

You may also designate an authorized agent to submit requests on your behalf.

Insightful Markets does not sell Personal Information in exchange for money. However, the use of certain third-party cookies or analytics tools may be considered a “share” or “sale” of personal information under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

California residents have the right to opt out of the sale or sharing of their personal information for purposes of cross-context behavioral advertising (i.e., targeted ads).

You may exercise your right to opt out by:

• Clicking the “Do Not Sell or Share My Personal Information” link located at the bottom of our website, or
• Contacting us directly at info@insightfulmarkets.co

When you submit an opt-out request, we will apply your preferences using cookies specific to your browser and device. If you delete cookies, use a different browser or device, or browse in private mode, you will need to opt out again.

You may also use the Global Privacy Control (GPC) signal as a valid opt-out request, where supported by your browser.

We use cookies and similar tracking technologies to:

• Ensure the proper functionality of the Site
• Understand how users interact with our content
• Personalize content and ads
• Improve user experience

When you first visit our website, a banner will appear informing you that we use cookies. By continuing to use the Site, you consent to our use of cookies, unless you change your preferences.

You can manage your cookie preferences by:

• Clicking on the “Cookie Settings” link in the banner or in the footer of the website
• Adjusting your browser settings to block or delete cookies
• Using tools like the Global Privacy Control (GPC) to limit tracking

Please note that disabling certain cookies may impact the functionality and performance of the Site.

We retain Personal Information only as long as necessary to fulfill the purposes outlined in this policy, including:



• Providing services
• Legal and regulatory compliance
• Fraud prevention
• Business record-keeping

Retention is based on the type of data, purpose of use, and applicable laws.

We use cookies and similar technologies to:

• Maintain session continuity
• Remember user preferences
• Analyze Site traffic
• Deliver personalized content and advertisements

You may control cookie settings via your browser. Disabling cookies may affect the functionality of our Site.

We use Google Analytics to understand how users interact with our Site. For more information, please review the Google Privacy Policy.

This Privacy Policy applies only to Insightful Markets. We are not responsible for the privacy practices of third-party websites or services linked to or from our Site.

We take commercially reasonable measures to protect your Personal Information using technical, physical, and administrative safeguards. However, no system is 100% secure. Unauthorized access or use remains a risk.

If you are located outside the U.S., your information may be transferred to the U.S. or other jurisdictions where data protection laws may differ from your own. We ensure adequate protection through legal agreements or adequacy decisions where applicable.



We may use your Personal Information for direct marketing purposes. You can opt out of marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us.



Even if you opt out, we may still send you transactional or service-related messages.

Corporate Transactions

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. That entity will assume the rights and obligations as described in this Privacy Policy, and your Personal Information will continue to be protected in accordance with this policy unless you are notified otherwise.



Employee and Contractor Confidentiality

All employees, contractors, and third-party service providers who access or process Personal Information on behalf of Insightful Markets are required to maintain the confidentiality of such information. They are subject to confidentiality obligations that are compliant with applicable data protection laws, including but not limited to the CCPA. These obligations are enforced through employment agreements, contractual terms, and internal privacy policies.



Children’s Privacy

Our Site is not directed to children under the age of 16, and we do not knowingly collect Personal Information from children. If you believe that we have inadvertently collected information from a child, please contact us immediately at info@insightfulmarkets.co so that we can investigate and delete the data.



Updates to This Policy

We reserve the right to amend or update this Privacy Policy at any time. When we make changes, we will revise the "Last Modified" date at the top of the policy. In the case of material changes, we will notify you via the Site or other appropriate means. Your continued use of the Site after such changes constitutes your acknowledgment and agreement to the updated terms.



How to Contact Us

If you have any questions about this Privacy Policy, your Personal Information, or how we handle data privacy, please contact us:

Email: info@insightfulmarkets.co

Mailing Address: 803 E. Washington St. Tampa, FL 33602