Insightful Markets was founded by two former Seer Analytics Analysts who have over 20 years of combined experience in providing research and analytical tools for YMCAs. The founders, Aaron Mueller and
Jason Routman, saw a void in the movement after Seer closed and decided to start their own research company dedicated to serving the Y.
At Insightful Markets we know that understanding who your members are, what their experience is with your organization, and how to find more of them are essential to growing and expanding your Association. That's why we’ve built tools to make it easy for Ys to make critical decisions that will help them grow their membership, improve their customer experience, and expand their mission reach.
