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How we help you understand your market area?: 1. We plot your members to understand where they live, 2. We help you understanding your market area to find more members and 3. our penetration analytics are created for your community, and in this way you attract new customers, increase brand awareness, and drive revenue growth.

Simplify your Financial Assistance Process with FAcheck! FAcheck is an online portal that give Ys direct access to a member’s household income, so that the Y can instantly qualify the member on the spot.

Research shows that most individuals and families that currently participate in organized sports or have a gym membership, they will take these activities in to account when finding a new place to live. Research also indicates that once a family moves in to a new home, that they generally find their new gym within 30 days. This is why being the first to welcome them to their new community can be an important piece of your overall marketing strategy.

That is a great question. The difference between a successful business and an unsuccessful business is in large part due to the knowledge and data used to inform decisions. There are niches available in every corner of almost every market, but understanding those niches and how to fill them effectively is an area of expertise that not many are versed in.

In my post entitled “Knowing Your Market Area,” we discussed the importance of knowing the market that you serve. For this post, I wanted to take a look at a few different ways that research firms think about defining a business’s market area, and what differentiates MAR (Market Area Reports) from the other firms, because not all market areas are created equally!

Two of the most effective ways to increase your response to your marketing efforts is knowing who and where to target. In my opinion, too many businesses focus too much of their time on the creative and the offer, and not enough time on who and where to target.

The post What is Market Segmentation? appeared first on Market Area Reports.

The post EDDM vs. Direct Mail appeared first on Market Area Reports.

The post Fish Where the Fish Are: The Importance of Understanding Where Potential Prospects Live appeared first on Market Area Reports.