The MAR Process

Our analysts take a unique approach to data mining, delivering custom market area reports with actionable insights and marketing strategy intelligence.


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Step 1

DISCUSSION

Through a learning session,we discuss your business and marketing challenges allowing us to understand your business model and identify the variables that bring the most value.

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Steps 2

DATA UPLOAD

Upload your data to our secure site. We’ll review all the data and discuss additional insights to help educate.

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Step 3

MAP PLOTTING

We’ll append the latitude and longitude to your address file, plot your clients on a map and analyze the results looking for penetration and clusters.

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Step 4

ANALYSIS

We’ll run our proprietary market area boundary algorithm to establish your market area and segmentations.

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Step 5

INSIGHTS

After establishing your market area, we’ll identify things like: non-client households, area penetration, size of the area, income and other geo-demographic characteristics.

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Final Step

DELIVERY

Finally, we’ll display your market area on top of a number of thematic maps, so that you can see which areas of your community defines your target market.

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