TERMS AND CONDITIONS

New Mover

BY:

Jason Routman

March 26, 2023

Hi! Welcome to the neighborhood!

Research shows that most individuals and families that currently participate in organized sports or have a gym membership, they will take these activities in to account when finding a new place to live. Research also indicates that once a family moves in to a new home, that they generally find their new gym within 30 days. This is why being the first to welcome them to their new community can be an important piece of your overall marketing strategy.

Direct mail, most cost effective piece of a marketing plan.

Direct mail is considered the easiest and most cost effective piece of a marketing plan. While most people in the business world trust emails from people they know, their trust drops off when it comes to email marketing. Most would agree that spam tends to be very annoying and there is no better feeling than clearing out your inbox on a busy day - hence the very low open and response rate. Direct mail, however, is less invasive and widely more trusted. People tend to open or at least glance at everything in their mail box. Moreover, those households that take the time to file a change of address with the post office, clearly place even greater importance on making sure that their mail makes it to their new address. Thats why placing direct mail in to the hands of an individual who took the time to file a change of address and is looking for a new place to find fitness, its critical to invite them to your facility before they find your competition. And research shows, that “new movers” tend to respond at a rate of 2-3 times that of normal direct mail. This is where the new mover file comes in.

Welcome them to the neighborhood.

The post office makes available a list of all of the households that file a change of address, specifically for marketing purposes. And they let you know the day the change of address was filed. Most people file the change of address within a few days to a few weeks from either moving in to their new house or right before they leave their old home. Wouldn’t it make sense to send them an invitation to visit your facility shortly after they have moved to their new house? They’re new to the neighborhood, and may not know that you exist or if they do, they don’t know anything about all of great amenities your facility has to offer.

A well done market analysis goes beyond the zip code.

At Insightful Markets we make it extremely easy to get on to a “New Mover” marketing plan. We’ll analyze your location and the neighborhoods around your facility, then help you decide which ones have the most potential. Once we’ve decided where to target, we’ll work with the post office to pull all the new movers in those communities, so that we can get a postcard in to their mailbox shortly after they move in. Finally, we’ll work within your budget to get a postcard out on a frequency that makes sense for your organization - monthly, bimonthly or quarterly. It doesn’t get much easier than that. Call today to get started.

< Older Post Newer Post >

Jason Routman

Market Area Reports

Jason was born in the Chicago Suburbs, and moved to Tampa when he was 10 years old. After receiving his Marketing degree from the University of South Florida, he elected to stay in Tampa and work for a local Market Research firm for 8 years where was made the Manager of Analytics. In 2008 he married the love of his life Wendy, with whom he has two wonderful children. Jason is the lead Partner at Market Area Reports, and he is the thought leader behind the modeling and reporting contained in MAR’s products. When he’s not working he enjoys reading, swimming with his kids, and doing backyard astronomy.

How We Help You Understand Your Market Area

By Jason Routman • January 10, 2024

How we help you understand your market area?: 1. We plot your members to understand where they live, 2. We help you understanding your market area to find more members and 3. our penetration analytics are created for your community, and in this way you attract new customers, increase brand awareness, and drive revenue growth.

Sign up more members!

By Jason Routman • July 7, 2023

Simplify your Financial Assistance Process with FAcheck! FAcheck is an online portal that give Ys direct access to a member’s household income, so that the Y can instantly qualify the member on the spot.

What is Industry Analysis?

By Jason Routman • June 18, 2022

That is a great question. The difference between a successful business and an unsuccessful business is in large part due to the knowledge and data used to inform decisions. There are niches available in every corner of almost every market, but understanding those niches and how to fill them effectively is an area of expertise that not many are versed in.

Not All Market Areas are Created Equally

By Jason Routman • April 1, 2022

In my post entitled “Knowing Your Market Area,” we discussed the importance of knowing the market that you serve. For this post, I wanted to take a look at a few different ways that research firms think about defining a business’s market area, and what differentiates MAR (Market Area Reports) from the other firms, because not all market areas are created equally!

Knowing Your Market Area

By Jason Routman • January 1, 2022

Two of the most effective ways to increase your response to your marketing efforts is knowing who and where to target. In my opinion, too many businesses focus too much of their time on the creative and the offer, and not enough time on who and where to target.